District bargaining teams should broadly publicize and communicate more (online and in writing) about negotiations. What happened at today’s session? Did the union really propose 12%? What data and facts did the district team share to support their economic counter proposal? How did the district team respond to the Union’s “no staff meetings” proposal? District bargaining teams may legally address negotiations issues to a broad audience so long as the communications are accurate, non-threatening, and not used to bypass unions in order to negotiate directly with employees. During this interactive presentation, Dr. Singh and Mr. Pearl will explain how to launch/improve a communications plan, what legal rules apply, why such communications are invaluable to the board, superintendent, employees and community, and how such efforts will improve negotiations.